Marketing Specialist

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

Qualifications:

·         Candidate must possess at least Bachelor’s Degree in Marketing or Business Administration

·         Preferably 1-5 years experienced employee specialized in Marketing/Business Development or equivalent

·         Ability to work well in a fast-paced, collaborative environment

·         Excellent analytical, communication and presentation skills

Responsibilities:

·         Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

·         Plan and execute initiatives to reach the target audience through appropriate channels

·         Develops new marketing strategies and campaigns based on detailed analysis of market forces

·         Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign

·         Reports findings and results to upper management and executives

·         Work closely with the sales team on program development and implementation

·        Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.

·         Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.